Descriptive Research Design Types, Methods and Examples

example of research design in research

A research design is defined as the overall plan or structure that guides the process of conducting research. It is a critical component of the research process and serves as a blueprint for how a study will be carried out, including the methods and techniques that will be used to collect and analyze data. A well-designed research study is essential for ensuring that the research objectives are met and that the results are valid and reliable.

Grounded Theory

Therefore, incorrect statistical analysis could affect the quality of any quantitative research. By creating a research design, a researcher is also giving oneself time to organize the research, set up relevant boundaries for the study, and increase the reliability of the results. If any part of the research design is flawed, it will reflect on the quality of the results derived. An administrative body established to protect the rights and welfare of human research subjects recruited to participate in research activities conducted under the auspices of the institution with which it is affiliated. The IRB is charged with the responsibility of reviewing all research involving human participants.

Selecting research designs

So one way of thinking about basic research is that it is knowledge for which no use is yet known but will probably one day prove to be extremely useful. If you are doing basic research, you do not need to argue its usefulness, as the whole point is that we just don’t know yet what this might be. The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings].

Rank-Based Analyses and Designs with Clustered Data

A well-planned research design is critical for conducting a scientifically rigorous study that will generate neutral, reliable, valid, and generalizable results. By following these steps and carefully considering your research objectives, resources, and ethical considerations, you can choose an appropriate research design that sets the foundation for a successful study. Sampling means selecting the group that you will actually collect data from in your research. The last step of designing your research is planning how you’ll analyse the data.

A toolkit for capturing a representative and equitable sample in health research - Nature.com

A toolkit for capturing a representative and equitable sample in health research.

Posted: Fri, 08 Dec 2023 08:00:00 GMT [source]

Characteristics of research design

Without a clear big-picture view of how you’ll design your research, you run the risk of potentially making misaligned choices in terms of your methodology – especially your sampling, data collection and data analysis decisions. The purpose of research design is to plan and structure a research study in a way that enables the researcher to achieve the desired research goals with accuracy, validity, and reliability. Research design is the blueprint or the framework for conducting a study that outlines the methods, procedures, techniques, and tools for data collection and analysis. This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

example of research design in research

Question order

A well-constructed research design is crucial because it helps ensure the validity, reliability, and generalizability of research findings, allowing researchers to draw meaningful conclusions and contribute to the body of knowledge in their field. This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

This is about as far from basic research as one could get and definitely falls beyond the scope of “science,” as conventionally defined. The distinction between action and research is blurry, the research methods are often in constant flux, and the only “findings” are specific to the problem or case at hand and often are findings about the process of intervention itself. In a further step, participatory action research, those women would become part of the research team, attempting to amplify their voices in the organization through participation in the action research. As action research employs methods that involve people in the process, focus groups are quite common. Statistical conclusion validity examines the extent to which conclusions derived using a statistical procedure are valid.

Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a “recency effect”), and in self-administered surveys, they tend to choose items at the top of the list (a “primacy” effect). When asking closed-ended questions, the choice of options provided, how each option is described, the number of response options offered, and the order in which options are read can all influence how people respond. One example of the impact of how categories are defined can be found in a Pew Research Center poll conducted in January 2002. When half of the sample was asked whether it was “more important for President Bush to focus on domestic policy or foreign policy,” 52% chose domestic policy while only 34% said foreign policy. When the category “foreign policy” was narrowed to a specific aspect – “the war on terrorism” – far more people chose it; only 33% chose domestic policy while 52% chose the war on terrorism.

Research Design – Types, Methods and Examples

Ethnography is an interpretive research design inspired by anthropology that emphasises that research phenomenon must be studied within the context of its culture. Data is collected primarily via observational techniques, formal and informal interaction with participants in that culture, and personal field notes, while data analysis involves ‘sense-making’. The researcher must narrate her experience in great detail so that readers may experience that same culture without necessarily being there.

Embark on longitudinal expeditions with Cohort Studies, monitoring cohorts to elucidate the evolution of specific outcomes over time. Let’s explore how leading brands employ different types of research design. In most cases, companies combine several methods to reach a comprehensive overview of a problem and find a solution.

The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations. Phenomenological design involves exploring the meaning of lived experiences and how they are perceived by individuals. This type of research design seeks to understand people’s perspectives, emotions, and behaviours in specific situations. Here, the aim for researchers is to uncover the essence of human experience without making any assumptions or imposing preconceived ideas on their subjects.

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables. At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. We frequently test new survey questions ahead of time through qualitative research methods such as focus groups, cognitive interviews, pretesting (often using an online, opt-in sample), or a combination of these approaches.

Collaboratively navigate challenges with Action Research, fostering improvements in educational or organizational settings. Drive meaningful change through actionable insights derived from collaborative endeavors. Explore existing conditions retrospectively with Retrospective Exploration, shedding light on potential causes where variable manipulation isn’t feasible. Marketers use different types of research design when conducting research.

Laboratory experiments allow the researcher to isolate the variables of interest and control for extraneous variables, which may not be possible in field experiments. Hence, inferences drawn from laboratory experiments tend to be stronger in internal validity, but those from field experiments tend to be stronger in external validity. Furthermore, if the research does not identify ex ante relevant extraneous variables and control for such variables, such lack of controls may hurt internal validity and may lead to spurious correlations.

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